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The little book of common sense investing

  • Author: John C. Bogle
  • ISBN13: 9780470102107
  • ISBN10: 0470102101
  • Summary:

    A power-packed explanation of why outperforming the market is an investor illusion. Instead, the man who has been called "the conscience of the investment industry" recommends a simple, time-tested investment strategy— indexing— that can deliver the greatest return to the greatest number of investors. Beating the market is a zero sum game where transaction costs, taxes, poor investment diversification, and poor market-timing hurts your portfolio more than it helps. Indexing eliminates that hurt. If you can’t beat an index, why not invest in one. And you’ll be all the happier and richer for it.

    Written by Rocky_45122.64K Last edited by TheCheetah, 2 months ago

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